Improve your digital marketing skills with Google’s free online courses

Make digital marketing work for your business.

Google Digital Unlocked is an initiative by Google in association with FICCI and Indian School of Business, to help Indian businesses unlock exponential growth with digital. The objective of the program is to build capacity and equip the Startups, SMEs and Innovators with the necessary skills for utilising the power of Internet, creating their online presence, launching and executing cost-effective targeted digital marketing campaigns, reaching out to a wider audience, increasing the sales volumes, keeping a consistent connect with the potential customers, staying competitive in the market place, etc.

Google Digital Unlocked is for business owners who want to learn digital skills that they can leverage to grow their business online & increase their customer base. With Google’s free digital training, you’ll discover even more ways to help grow your business using digital tools. Choose from 23 topics in everything from SEO to social media, and receive a recognised certificate when you pass.

The Google Digital Unlocked course includes the following 23 modules:

1. The online opportunity
2. Your first steps in online success
3. Build your web presence
4. Connect through email
5. Get started with search
6. Get discovered with search
7. Make search work for you
8. Improve your search campaigns
9. Get started with analytics
10. Find success with analytics
11. Get noticed locally
12. Help people nearby find you online
13. Get noticed with social media
14. Deep dive into social media
15. Discover the possibilities of mobile
16. Make mobile work for you
17. Advertise on other websites
18. Deep dive into display advertising
19. Expand internationally
20. Make the most of the video
21. Build your online shop
22. Sell more online
23. Take a business online

Complete 23 modules plan by watching the lessons and checking your knowledge with fun and quick quizzes at the end of each module. Completing the course, unlocks the certification questions. Once passed you can download your certificate. A certification shows you keep up with the times and have got genuine digital skills, and that you are motivated to learn: essential qualities to grow in today’s business world.

The Google Digital Unlocked also conducts workshops, an integrated training program aimed at teaching you digital skills that you can leverage to grow your business. You can find a program near your location by visiting training calendar page. While the online course is completely free, offline training has registration fee of Rs.1500 per person. The workshop will begin with an introduction to digital marketing and different digital media, and how they fit into your marketing strategy. This will be followed by presentations about different components such as social media marketing, mobile marketing and e-commerce. The session will end with a presentation on management techniques, using web analytics and other skills and tools.