Adbrite – Best Adsense Alternative

This post was published long ago, when I was a student and an amateur blogger. The links might be outdated and content may not be useful anymore. Please read this content keeping its age in mind.

Adbrite powers the world’s most trusted and transparent marketplace for digital advertising. Serving over 253 million impressions a day on over 116,097 sites, AdBrite is The Internet’s Ad Marketplace®. AdBrite has created a completely transparent and effective advertising exchange focused on maximizing ROI for advertisers and publisher yield through best in class targeting and optimization technology. AdBrite’s auction-driven pricing, real-time bidding and API functionality, combined with a self-service account management interface, gives our customers unparalleled access to campaign information and total control.

With my experience, I would say Adbrite is the best alternative to Google Adsense. Also Google Adsense and Adbrite can both go hand in hand to yield you better profits. The key differentiation of Google Adsense and Adbrite are as follows :

1. Registration

Google Adsense has an stringent approval system to begin with.You need at least 7 days or more to get approved. Adbrite, approves your account instantly! You can signup for Adbrite and start displaying the ads on your site within few minutes.

2. Customer Support

No doubt, Adbrite have a better costumer support than Google Adsense. Google Adsense is based on community support, which is not as efficient and user friendly as of dedicated support staff of Adbrite.

3. Ads

Google Adsense is more contextual. The quality of Google Adsense goes unmatched. While Adbrite is also quite good enough(may not be as contextual as Google Adsense). Adbrite is not contextual like Adsense, so the click through rate is a bit low.

4. Flexibility

With Google adsense you can not sell Ad space in your site, but with Adbrite you can create your own Price and Packages. With Adbrite you have more flexibility over your ad. With Adbrite the seller has a great advantage showing what the site provides. As unique visitors, Page views, Origin of traffic, Average cost per click (eCPC), Site Category, Alexa rank, Repurchase rate, Conversion Score, AdBrite since, What CPC can I expect?, Ad zone description, and much more.

5. Payment

Google Adsense has the minimum payout amount of 100$ while Adbrite has a low minimum payout amount of  5$. Google Adsense pays in has option to pay in various currencies (like Indian Rupees) and pays out every month.  AdBrite issues payments in US Dollars, two months (net-60) after you accrue them.

6. Popularity

Google Adsense wins hands on. Adbrite is surely next to it.

7. Ads Format

Google Adsense have a lot of ads format. In addition to text and banner ads, AdBrite offers advanced options like Full Page Ad, BritePic, and Inline ads. These formats will allow you to show high-value ads without losing site real estate—and the multimedia formats let you take advantage of the photos and video clips on your site. Bottom line, you’ll earn more than with the standard options provided by most ad networks.. Adbrite also allows you to display ads of other networks(say Google Adsense) beating a specified cpm.

8. Performance

Google Adsense is much better when it comes to performance. Initially Google will start displaying the ads in not more than 10 minutes while Adbrite takes more than 24hours.The load times of Google Adsense are found to be better.

9. ToS

Google Adsense is known for its strict TOS. Google Adsense, the great disadvantage can be some publisher are banned without real reason.  On the other hand Adbrite is not that strict about its TOS.  I have not heard an event of account banned by Adbrite till date.

10. Other

• Google Adsense will not allow to modify the ad code to suit your needs. While adbrite you can play around with the ad code as you wish !

• You can use Google Adsense and Adbrite both together, on the same site without any problem.

So, to start with here are a few steps to maximize your Adbrite earnings.

1. Un-check the auto-approve of ads, and don’t approve ads below 10 cents.
2. Give a nice description of your website, remember most of the advertisers you will catch from the Adbrite market place.
3. Get the big rectangles, as that is the best performing ads for any network.
4. Put up as many tags as you can, in the keywords field. Use the dictionary if you run out of keywords.
5. Make the color of the ads text and background same as rest of your website.
6. If the ads are a banner, only approve the really high CPC ads, like 50 cents or more, and for CPM ads banner, choose max you can.

These basic steps will improve your earnings a lot. Let comment your opinions/views about Adbrite.