Become smarter at building
lean businesses in the world of AI.
Join thousands who get my posts on marketing, tech and real-world entrepreneurship.
Delivered straight to your inbox for free.
Featured on:
I am Sandeep Hegde.
I help founders in building
and growing lean
businesses.
I’m a growth marketing expert with over 15 years of diversified experience.
I have worked with several product and service companies, scaling them to millions of dollars in revenue.
I advise founders on product, growth, marketing & monetisation.
Here are some ways
I can help you
1
Solo Founder Sounding Board
2
Incorporation Navigator
Sharing practical insights on company setup in India or the US from a non-lawyer, non-accountant perspective to help first-timers navigate the basics.
3
Short Term Rental Strategies
4
eCommerce Economics
All you need to make the leap
Idea Validation
For alternate perspectives.
Go-To-Market
For software products, including AI.
Pitch Deck Review
For first-time founders.
Subscribe for free and get growing
Recent Blog Posts
Udyam Registration Benefits: What It Actually Gets You
Udyam registration benefits explained: the 45 day payment rule, an official document for your business, easier credit and the Aadhaar problem nobody mentions.
Is UPI Free? Who Pays, Who Profits and Who Gets Your Data
Is UPI free? At the QR code, yes. Follow the money and taxpayers, banks, apps and merchants are all paying for it in other names, while your data settles the rest of the bill.
Is Current Account Mandatory for a Small Business in India?
Is current account mandatory for a small business in India? No law says so. Here is what RBI actually allows, entity by entity, and when you truly need one.